Bijoux Terner Boomed During the Florida Recession

Bijoux Terner Boomed During the Florida Recession

Miami’s Bijoux Terner is one Florida business that just grew and grew during the recent Great Recession. The company has a history of finding trends before the rest of the market.

Cuban refugee Salomon Terner started a handbag factory in Miami in the 1960’s and eventually branched into costume jewelry. Bijoux Terner sold mostly to small retailers but had a few kiosks in Miami International Airport and Florida cruise terminals.

When a recession hit the retail business in the 1970’s, the kiosks were losing money. In a last-ditch effort to clear inventory, everything in the shop was listed at $10.

Everything sold up immediately and soon even restocking the stores fast enough was a major task. It became the strategy of Bijoux Terner – sell trendy accessories, jewelry, and travel items at $10 an item and develop a top notch distribution system so the shops always look updated and filled.

Bijoux Terner found there were dozens of licensees and franchisees that knew of good locations to reach the travel market. There are now 650 locations in 60 countries and 250 stores were added in the last eight years despite the economy.

Advertisements

About floridatraveler

Historian and travel writer M. C. Bob Leonard makes the Sunshine State his home base. Besides serving as content editor for several textbook publishers and as college professor, he moderates the FHIC at www.floridahistory.org
Image | This entry was posted in florida history and tagged , , , , . Bookmark the permalink.

One Response to Bijoux Terner Boomed During the Florida Recession

  1. Thank you as much. First post that has influenced me in 2014

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s